The net is flooded with apps – for smartphones and tablets. But web sites are still better viewed on a computer, right? So the marketing department is happy and web design is business as usual. Maybe because apps and web sites are considered as two different things, rather than two versions of the same.You may create coherence in web strategy by looking at app and website as the same project – in different versions, admittedly – with adapted features and design. And the task of doing this becomes easier if you design for the small mobile phones first. I wrote the following is seven notes at the Mobilism konfererencen in Amsterdam in May. Notes that appropriately is made ​​public now that ticket sales for Mobilism 2012 is close to starting.

I must admit, it’s (still) cool to have my icon right there on the iPad screen. As an app, yes, but a website can also do the trick. And website based app may sometimes even be a better solution than a native app.Great fuzz (and a lot of buzz) since the iPad hit planet Earth. It makes sense that companies want to be present on the device that alone will ensure future growth and offer the marketing guys new fields to harvest. And as always with miracles, we soon suffer from tunnel vision. The iPad (as well as the iPhone and some other smartphones) is neat, no question about that. If I could, I’d choose the touch gestures, swipe, tap, pinch, tap, tap, swipe to interact with my personal computer, whether it’s a laptop, phone or my dinner table. As consumer, that is.