9 dec 2010
Buchstabenmuseum Berlin. Why are these letters so attractive? I don't get an answer at Buchstabenmuseum, but I most certainly get a wish to look after all these servants of the announcements, sofisticated as well as monumental.
In may 2010, during the TypoBerlin conference, we put our noses against the window of Buchstabenmuseum at their location in Leipzigstraße near U-bahn Spittelmarkt. Inside there was a wonderland of 3D letters. Unfortunately open only 2 hours, one day a week. Since then the museum has moved their showroom to a shoppingcenter at Alexanderplatz with apparently and obvious success. Apparently, because the immediate attraction to all these letters is followed by a lot of publicity on the internet - as well as pictures, which you can make sure of on Flickr for instance. And the success is obvious, since the museum now is open 2 hours, 3 days a week, in a location conveniently close to where people (tourists) already are. Although, first floor in a mart ...? – A museum in a mart may sound strange, but this is Berlin, says Barbara Dechant, one of the managers. And after all, considering where the letters come from, they fit perfectly into these commercial premises. The success is also obvious, since almost anyone of the letters is interesting as a design object, not necessarily because it is well formed and crafted. But the museum also manage to put the letters into a context, collected in the orinigal company names and logos, or just in yellow, red or blue rooms.