The net is flooded with apps – for smartphones and tablets. But web sites are still better viewed on a computer, right? So the marketing department is happy and web design is business as usual. Maybe because apps and web sites are considered as two different things, rather than two versions of the same.You may create coherence in web strategy by looking at app and website as the same project – in different versions, admittedly – with adapted features and design. And the task of doing this becomes easier if you design for the small mobile phones first. I wrote the following is seven notes at the Mobilism konfererencen in Amsterdam in May. Notes that appropriately is made ​​public now that ticket sales for Mobilism 2012 is close to starting.

The logo is not an element, a graphical form, but the character in the way it is exposed in various contexts. Thus, the logo is not a categorism any more, but a organism, a being.I was pleased at ‘Totaltypographic Saturday‘ in the end of octobre, as Tore Rosbo and Clea Simonsen from the design bureau 1508 presented the identity for Århus University. I had seen it before, the new identity, in real life, and thought: Hey, ther’s something there ... Bauhau typo, a typographic grachic solution. It worked, but there was something else as well.
And that else revealed itself, there in the middle of saturday afternoon: A logo generator, yes