Don’t buy a train ticket with this app

25 JUL 2011 // public space / advertising / apps / danish railways
Unfinished, ill-considered apps or apps that serve the market better than the use off it. If Apple has a sometimes paranoid restrictive approach to the formalities regarding an app you want to get into the App Store, they may have a comparable little interest in that the app works well. Fortunately, one could say, that should be the developer's task. But not everyone can not live up to this task, which also counts for DSB and the DSB Ticket app.

DSB Ticket App

DSB Ticket (from Danish Railways) falls in this category. It is marketed as the ticket office on your smartphone, which (off course) is an exaggeration. There are no special deals, no cheap tickes, no help for alternatives. And to learn this you must scroll through the 28-pages (!) all text based help. Enthusiasm is artificial, just as when you in the S-train hear oddities such as “The train doesn’t go any further – on time!”